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The ABCs of Marketing for ECPs

Mondays are for Marketing

Ever thought about promoting your practice but didn’t know where to start? Maybe you didn’t have the know-how or the time. Maybe there were so many options, you didn’t know which ones to choose. Well, we got your back.

Join our educational webinar series, Marketing Mondays, where three of our marketing gurus will point you in the right direction. You’ll master the art of creating a plan of action, decipher which digital channels will work best for you, and learn how to make the best of social media opportunities to pep up your practice.

The Marketing Mondays webinar has expired but you can still watch all three recordings now.



Past Webinar Details

Getting social during the pandemic and beyond

Monday 5/11, 2:00 PM EST, led by Jeanette Tropp, Sr. Digital Marketing Specialist
Now, more than ever, is the perfect time to dedicate yourself to your businesses’ social media plan. Your practice may be missing simple, significant methods of outreach that can increase revenue and much more!

These tips and tricks will show you how to make the most out of social media channels for your practice when it comes to content, connections, and engaging your audience. We will take a look at the various social media platforms available and explore the types of posts and their benefits. We will also discuss strategies for building a loyal audience and establishing a primary goal from your social media presence.


Getting your digital ducks in a row

Monday 5/4, 2:00 PM EST, led by Paul Mawhinney, Marketing Operations Manager
Digital marketing (also known as online marketing) is often the most cost-effective, impactful way for an eyecare practice to communicate with current patients and promote their unique services to potential patients. It can allow you to target specific audiences and personalize your message, but understanding all the options can be overwhelming.

This session will provide an overview of the common digital marketing channels used by eyecare practices – including email marketing, paid advertising on social media, and Google Ads. This session will walk through each option enabling you to decide which ones are worth pursuing to meet your practice’s goals, such as increasing your average revenue per patient, retaining existing patients, and acquiring new patients.

During this webinar, participants will complete a digital marketing planning worksheet to determine the necessary steps to up their digital marketing game.


Create a marketing plan to jump-start your practice post-pandemic

Monday 4/27, 2:00 PM EST, led by Gail Schwartz, Director of Marketing
Once the dust settles from the pandemic, you’ll need a plan to make up for lost time. Stay ahead of the game and develop a strategy to promote your practice – now.

This webinar will give you the knowledge and tools needed to proactively set up your practice for success. We’ll walk through a marketing planning process that helps you take a critical look at your business and service offering so you can create a plan for the future.

Participants will have access to a marketing planning template that includes tips and tricks to help you develop your own customized plan.



Webinar Presenters:

Gail Schwartz, OD headshot

Gail Schwartz, Director of Marketing

Twenty-four years ago – way before healthcare marketing was cool – Gail made it her mission to help doctors grow their business. A wise strategic thinker, she believes working with the internal culture of a practice and concentrating on patient experience is key. Let’s connect on LinkedIn.

Paul Mawhinney headshot

Paul Mawhinney, Marketing Operations Manager

Paul has been helping businesses increase revenue through marketing and sales initiatives for over fifteen years. His digital marketing experience dates back to the end of the Dot-Com era, but never fear – he’s remained an expert throughout. He holds certifications for several marketing automation platforms including Hubspot & Marketo. Let’s connect on LinkedIn.

Jeanette Tropp headshot

Jeanette Tropp, Sr. Digital Marketing Specialist

Jeanette is a lean, mean, digital marketing machine ready to help you elevate your online presence. Fluent in social media, Jeanette’s ultimate goal is to help businesses – not just with marketing a product, but with sharing their story and making meaningful connections with the customers they serve. Let’s connect on LinkedIn.