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The ABCs of Marketing for ECPs

Mondays are for Marketing

Ever thought about promoting your practice but didn’t know where to start? Maybe you didn’t have the know-how or the time. Maybe there were so many options, you didn’t know which ones to choose. Well, we got your back.

Join our educational webinar series, Marketing Mondays, where three of our marketing gurus will point you in the right direction. You’ll master the art of creating a plan of action, decipher which digital channels will work best for you, and learn how to make the best of social media opportunities to pep up your practice.

The Marketing Mondays webinar has expired but you can still watch all three recordings now.



Webinar Presenters:

Gail Schwartz, OD headshot

Gail Schwartz, Director of Marketing

Twenty-four years ago – way before healthcare marketing was cool – Gail made it her mission to help doctors grow their business. A wise strategic thinker, she believes working with the internal culture of a practice and concentrating on patient experience is key. Let’s connect on LinkedIn.

Paul Mawhinney headshot

Paul Mawhinney, Marketing Operations Manager

Paul has been helping businesses increase revenue through marketing and sales initiatives for over fifteen years. His digital marketing experience dates back to the end of the Dot-Com era, but never fear – he’s remained an expert throughout. He holds certifications for several marketing automation platforms including Hubspot & Marketo. Let’s connect on LinkedIn.

Jeanette Tropp headshot

Jeanette Tropp, Sr. Digital Marketing Specialist

Jeanette is a lean, mean, digital marketing machine ready to help you elevate your online presence. Fluent in social media, Jeanette’s ultimate goal is to help businesses – not just with marketing a product, but with sharing their story and making meaningful connections with the customers they serve. Let’s connect on LinkedIn.