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Monday Marketing Webinar Series Recordings & Tools

Getting social during the pandemic and beyond

Monday 5/11, 2:00 PM EST, led by Jeanette Tropp, Sr. Digital Marketing Specialist
Now, more than ever, is the perfect time to dedicate yourself to your businesses’ social media plan. Your practice may be missing simple, significant methods of outreach that can increase revenue and much more!

These tips and tricks show you how to make the most out of social media channels for your practice when it comes to content, connections, and engaging your audience. You will take a look at the various social media platforms available and explore the types of posts and their benefits. We also discuss strategies for building a loyal audience and establishing a primary goal from your social media presence.

Download your supplemental documents

Use these tools to help you create your social media editorial calendar and plan engaging content and imagery.

Getting your digital ducks in a row

Monday 5/4, 2:00 PM EST, led by Paul Mawhinney, Marketing Operations Manager
Digital marketing (also known as online marketing) is often the most cost-effective, impactful way for an eyecare practice to communicate with current patients and promote their unique services to potential patients. It can allow you to target specific audiences and personalize your message, but understanding all the options can be overwhelming.

This session provides an overview of the common digital marketing channels used by eyecare practices – including email marketing, paid advertising on social media, and Google Ads. This session walks you through each option enabling you to decide which ones are worth pursuing to meet your practice’s goals, such as increasing your average revenue per patient, retaining existing patients, and acquiring new patients.

Download your supplemental documents

Use the Digital Marketing Worksheet to establish your goals and develop your plan for your digital marketing efforts.

Create a marketing plan to jump-start your practice post-pandemic

Recorded on Monday 4/27, 2:00 PM EST, led by Gail Schwartz, Director of Marketing
Once the dust settles from the pandemic, you’ll need a plan to make up for lost time. Stay ahead of the game and develop a strategy to promote your practice – now.

This webinar gives you the knowledge and tools needed to proactively set up your practice for success. You’ll be walked through a marketing planning process that helps you take a critical look at your business and service offering so you can create a plan for the future.

Download your supplemental documents

The following tools will help you think more strategically about your practice and how to position it for success moving forward.